Midnight Madness is an urban scavenger hunt that raises money for Good Shepherd Services, a charity that provides after school programs for at-risk youth. The hunt starts at dusk and goes until noon the next day. I created the identity across varied game materials. 2013’s game featured oversized foam keys (“key tokens”) and egg stress balls (“hint tokens”).
For more information about the game, please visit http://2013.midnight-madness.org.